Bula Queensland Bringing Tropical North Queensland to the US and Canada

Your clients are dreaming about Australia.

Let’s make sure you’re ready to send them.

Join us an exclusive evening of Australia discovery, supplier connections, and the chance to win a trip to Cairns & the Great Barrier Reef.

Los Angeles | San Francisco | Vancouver

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Image Credit: Tourism Tropical North Queensland

What is Bula Queensland?

Your clients are already dreaming about Australia, and Queensland, being the only place in the world where two UNESCO World Heritage Sites meet, is a big reason why.

With Fiji Airways offering the fastest route into Cairns & the Great Barrier Reef, getting there has never been easier.

Bula is the Fijian word for life, love and welcome, and together, we’re bringing that spirit to your city to make Australia the easiest and most exciting destination you’ve ever sold.

Bula Queensland is an exclusive one-night roadshow bringing the magic of Tropical North Queensland and Fiji directly to you. Eight of the region’s leading suppliers, alongside Fiji Airways and About Australia, are coming to your city to share everything you need to know to start sending your clients on the Australia adventure they have always dreamed about.

This is your invitation to discover one of the world’s most extraordinary travel destinations without ever leaving your city. Walk away with the knowledge, the tools and the relationships to sell Australia and the South Pacific with total confidence.

🎓 Learn from 8 destination specialists in one evening

✈️ Fiji Airways flights & Tropical North Queensland trip up for grabs*

🤝 Meet the suppliers face to face

💰 Unlock new earning potential with a high-value destination

🎉 Great food, drinks, trivia, prizes, and a night to remember

🧰 Walk away with a full marketing toolkit ready to sell and a chance to earn bonus commissions

Los Angeles – FULL

Monday, August 24, 2026
5:30pm – 8:30/9:00pm
Golden Road Brewery Huntington Harbour

San Francisco – FULL

Tuesday, August 25, 2026
5:30pm – 8:30/9:00pm
The Hanger, South San Francisco

Vancouver – FULL

Thursday, August 27, 2026
5:30pm – 8:30-9:0pm
CRAFT Beer Market, English Bay

VIP Event with Great Food, Great Drinks and Great Connections

Meet the Specialists

The specialists coming to your city know these destinations personally. They live them, breathe them and have dedicated their careers to sharing them with the world. Spend an evening with the people behind the products and walk away with the kind of insider knowledge that transforms a good itinerary into an unforgettable journey.

Specialist Trainer Mike W

Mike Webley

Pinnacle Tourism Marketing

Coming to you from Cairns, Australia! Mike is General Manager of Pinnacle Tourism Marketing, representing a portfolio of leading accommodation, tour and experience operators across Queensland. The Pinnacle portfolio showcases everything from luxury accommodation and boutique retreats to reef tours, adventure experiences and family-friendly attractions, offering options for every type of traveler.

Stroebel Bekker Bio

Stroebel Bekker

Fiji Airways

Stroebel is bringing the Bula Spirit to your city! Stroebel Bekker is VP Sales Americas for Fiji Airways leading the airline’s commercial growth across North & South America. With deep experience in aviation and travel sales, Stroebel connects travel professionals to Fiji and the South Pacific through Fiji Airways’ award-winning service, including its fast, seamless route into Cairns and the Great Barrier Reef, making it easier than ever to sell the region with confidence.

Melanie Specialist

Melanie Brown

About Australia

Coming to you from San Antonio, Texas! Melanie Brown, co-owner of About Australia, brings 25 years of experience crafting dream journeys for discerning travelers across Australia and the South Pacific. A master at understanding each client’s needs, Melanie and her team help travel agents like you build trips of a lifetime through thorough planning and long-standing partnerships with airlines, hotels and local operators.

Karen Sloane Specialist

Karen Sloane

Crystalbrook Collection

Karen  is the Account Director, International Leisure Sales for the Cyrstalbrook Collection. Crystalbrook Collection Hotels and Resorts is one of Australia’s leading sustainable and innovative independent hospitality companies. Each 5-star hotel in the portfolio carries an authentic expression of its location, a passion for responsible luxury, considered design and a twinkle of fun for a uniquely enriching experience.

James Baker Specialist

James Munro

Billy Tea Safaris & Down Under Cruise and Dive

James is General Manager – Sales for Billy Tea Safaris and Down Under Cruise and Dive. With extensive tourism industry experience, James leads sales and trade partnerships for two of Tropical North Queensland’s most established touring companies, showcasing the region’s reef, rainforest and outback experiences. James is bringing the magic of Tropical North Queensland to your doorstep. 

Jay Wink Specialist

Jay Wink

ABC Reef Safaris

Coming to you from Port Douglas, Australia! Jay is Owner and Director of ABC Reef Safaris, a family-owned Great Barrier Reef operator in Port Douglas. Passionate about delivering exceptional small-group reef experiences, Jay has built the business into one of Australia’s most highly awarded and recognised reef tour operators

James Munro Specialist

James Baker

Cairns Adventure Group

Coming to you from Cairns, Australia! James is the Sales Manager at Cairns Adventure Group, working closely with travel trade partners to build lasting relationships and create memorable visitor experiences. Passionate about showcasing the best of Tropical North Queensland, James represents a diverse range of award-winning adventures that connect guests with the region’s rainforest, rivers, wildlife and culture.

Tineke Clark Specialist

Tineke Clark

The CaPTA Group

Coming to you from Cairns, Australia! Tineke is Head of Sales for The CaPTA Group, a family-owned and operated tourism company in Tropical North Queensland. The business is passionate about creating memorable guest experiences through immersive wildlife, rainforest and cultural adventures that showcase the very best of Australia’s tropical north.

Brought to you by

Pinnacle Tourism Marketing
Fiji Airways Logo
Cairns & The Great Barrier Reef Logo
Queensland Logo
Cairns Airport Logo
About Australia Logo
CAPTA Group Logo
Crystalbrook Collection Logo
Cairns Adventure Group Logo
ABC Reef Safaris Logo
Billy Tea Safaris Logo
Down Under Dive and Cruise Logo

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Terms & Conditions for Prize

*Click to View Full Terms & Conditions for Prize
  • Promoter: The prize draw is promoted by About Australia, located at 1846 North Loop 1604 W, Ste 205, San Antonio, Texas 78248 (USA). By entering, entrants agree to these Terms & Conditions.
  • Eligibility: Open to legal residents of the United States and Canada, aged 21 or over at time of entry. Employees, contractors and immediate family members of the Promoter or prize suppliers are not eligible. Must be able to travel internationally and hold valid passport and any required visas. No purchase necessary to enter.
  • Events, How to Enter & Prize Count: Attendance at one of the listed events is required to enter. Eligible attendees receive one opportunity to play the event trivia game. Three (3) identical prizes will be awarded — one prize at each event:
    • Los Angeles, CA — August 24, 2026 (prize draw/location: California)

    • San Francisco, CA — August 25, 2026 (prize draw/location: California)

    • Vancouver, BC — August 27, 2026 (prize draw/location: Canada) The person who accumulates the most points during the trivia session at each event will be declared that event’s winner.

  • Winner Selection & Tie-Breaker: The entrant with the highest trivia score at the end of the game wins the prize for that event. In the event of a tie, a single tie-breaker question (decided by the quizmaster) will determine the winner. The Promoter’s decision is final.
  • Prize Description: Each prize consists of:
    • Roundtrip economy airfare for one (1) winner from either Los Angeles, USA (LAX) or Vancouver, Canada (YVR) to Cairns, Australia with standard routing via Nadi, Fiji (NAN), as determined by the Promoter (origin depends on which city the winner is eligible to fly from);

    • Accommodation hotel/s selected by the Promoter (TBD check back for updates);

    • A selection of guided tours in Tropical North Queensland as determined by the Promoter (TBD check back for updates);

    • Airport transfers in destination (arrival and departure).

    • Prize does not include ground transportation to the departure airport, travel insurance, meals not specified by included tours, gratuities, personal expenses, taxes or other incidental costs unless expressly stated.

  • Prize Conditions: Prize is subject to supplier availability and blackout dates. Travel must be completed by [travel-by date (TBD check back for updates)] or prize is forfeited. Exact travel dates and itinerary will be arranged between the winner and the Promoter/prize suppliers and are subject to airline and supplier schedules. The winner must travel on the dates set by the Promoter.
  • Winner Notification: The winner will be notified in person at the event or by email/phone within 7 days following the event. The winner must respond within 30 days to confirm acceptance and provide required travel information. If a winner does not respond within the timeframe, the Promoter may select an alternate winner.
  • Identification, Passport & Visas: The winner must possess a valid passport with at least six months validity beyond travel dates and obtain any required visas, vaccinations or travel authorizations. The Promoter is not responsible for delays or denial of entry due to incomplete documentation.
  • Taxes & Insurance: Any taxes, fees, duties or charges imposed on the prize are the responsibility of the winner. Travel insurance is recommended and may be required by the Promoter; the winner is responsible for obtaining adequate insurance covering medical, cancellation, baggage and other risks.
  • Non-transferable: Prize is non-transferable, non-exchangeable and not redeemable for cash. The Promoter reserves the right to substitute the prize with a prize of equal or greater monetary value.
  • Publicity: By accepting the prize, the winner consents to the use of their name, image and city of residence for publicity purposes without further compensation, unless prohibited by law.
  • Liability & Force Majeure: To the maximum extent permitted by law, the Promoter and its suppliers are not liable for any loss, injury or damage arising from acceptance or use of a prize, or from travel. The Promoter reserves the right to modify, suspend or cancel the prize or these Terms & Conditions due to circumstances beyond its reasonable control.
  • Health Requirements: The winner is responsible for complying with any health, vaccination or entry requirements required by airlines or destination authorities. The Promoter is not liable for additional costs or cancellations arising from such requirements.
  • Personal Data: Personal information collected in connection with the prize will be used by the Promoter for administration of the prize and in accordance with its privacy policy.
  • Governing Law: These Terms & Conditions are governed by the laws of Texas, USA. Where required by local rules for Canadian entrants, Canadian provincial law will apply to those entrants. Any disputes will be subject to the exclusive jurisdiction of the courts of the applicable jurisdiction.
  • Contact: For questions or to confirm winner details, contact Melanie Brown at 1-888-359-2877.

By participating, entrants accept and agree to be bound by these Terms & Conditions.

Office Hours: 8:30am – 5pm CST