Everything you need to sell Australia.
Ready to brand as your own.
Pre-built deals, custom package builder, and done-for-you marketing assets.
Image Credit: Tourism Tropical North Queensland
Table of Contents
Click the links below to navigate to the section
4 Ready-to-Promote Deals with:
- Bonus Commission Structures
- Downloadable Image Gallery
- Image Gallery Embed Code (copy/paste to your website)
- Itinerary copy for your website
- Agent Fact Sheet with selling points
- Client Flyer (PDF & Brandable Template)
- Suggested Up-sells and Add-ons
- Social Media Posts
- Email Marketing Assets
Tools to help you sell Australia:
Custom Package Builder — work with a specialist to create the trip of your client’s dreams.Quick Reference – How to Sell AustraliaFast Facts – Best time to travel, flight times, iconic highlights & hidden gemsIn-Depth – Best Time to Visit Australia GuideClient-Facing FAQ Doc (PDF & Canva Template)Client-Facing Australia Flyer (PDF & Canva Template)Social Media PostsEmail Marketing TemplateVideos
Tool Kit Walkthrough
Learn about what’s on offer and how to use the Bula Marketing Tool Kit.
How to Use Canva
Use Canva to customize your marketing assets.
The Deals
Every deal below includes international flights on award-winning Fiji Airways from Los Angeles, San Francisco, or Vancouver. See the Agent Fact Sheet for each deal for full pricing and departure-date details.
“Australia on My Mind” The ready-to-send email that kicks off your campaign
Before anything else, send this email to your client database. Let them know you’ve leveled up your game and now have access to an exclusive deal on award-winning Fiji Airways — then watch to see which itinerary resonates most with your clients. Their replies tell you exactly which of the four deals below to lead with.
9-Day Great Barrier Reef & Sydney
4 Nights Cairns & 3 Nights Sydney with 4-Star accommodation and shuttle transfers. Includes a Great Barrier Reef Cruise, a Waterfalls & Rainforest Tour, a Sydney Opera House Tour, exclusive Australian fine dining, and a Sydney Harbour Cruise.
Selling Tools
Agent Fact SheetPrices, departure dates & selling points. Itinerary Marketing CopyPost to your website or use however you like — includes an embeddable image gallery and downloadable images.Deal Fliers
12-Day Bula Australia Highlights
4 Nights Cairns, 2 Nights Brisbane, 2 Nights Sydney & a 2-Night Fiji stopover with 4-Star accommodation and shuttle transfers. Includes a Great Barrier Reef Cruise, the Kuranda Day Tour with Gold Class Scenic Rail, a Sunset Cruise & Dinner at Ochre, and an Australia Zoo Tour.
Selling Tools
Agent Fact SheetPrices, departure dates & selling points. Itinerary Marketing CopyPost to your website or use however you like — includes an embeddable image gallery and downloadable images.Deal Fliers
14-Day Australia Beaches, Wildlife, Reef & Sydney
4 Nights Port Douglas, 3 Nights Sunshine Coast, 3 Nights Melbourne & 2 Nights Sydney with 4-Star accommodation and shuttle transfers. Includes the Great Barrier Reef, Daintree Rainforest & Cape Tribulation, Breakfast with the Birds & Koalas, an Australia Zoo Tour, and the Phillip Island sunset Penguin Parade.
Selling Tools
Agent Fact SheetPrices, departure dates & selling points. Itinerary Marketing CopyPost to your website or use however you like — includes an embeddable image gallery and downloadable images.Deal Fliers
12-Day Australia & Fiji Luxury Vacation
4 Nights Port Douglas, 3 Nights Sydney & 3 Nights Fiji with 5-Star & boutique accommodation and private transfers. Includes a private small-group Great Barrier Reef charter, Daintree & Cape Tribulation, a private after-hours Wildlife Habitat tour & dinner, a Sydney city highlights tour with an Opera House Tour & Dine, and a Beachcomber Island cruise escape in Fiji.
Selling Tools
Agent Fact SheetPrices, departure dates & selling points. Itinerary Marketing CopyPost to your website or use however you like — includes an embeddable image gallery and downloadable images.Deal Fliers
Bespoke Australia
Beyond the four ready-to-promote deals, here are the done-for-you tools to design custom itineraries and keep Australia top of mind with your clients — from a Custom Package Builder and agent quick-references to client-facing flyers, an image gallery, and a ready-to-send email template.
Create Custom Trips for Your Clients
Use our Agent Contact & Custom Trip Builder Form to start designing your client’s custom Australia vacation. Your About Australia Destination Specialist will guide you along the way.
✎ Click Here to Get Started ›Agent Resources — Sell Australia with Confidence
Our tips and tricks for selling Australia — the essentials at your fingertips.
A quick guide to Australia — best times to travel, flight times, iconic highlights and hidden gems.
Trip timing broken down month-by-month and region by region — seasonal patterns, typical weather ranges, signature wildlife and cultural events, and practical planning cues like average prices, so you can match your client’s interests to the right time of year.
Client-Facing Assets — Brand Them as Your Own
This FAQ PDF outlines the most popular questions your clients might have about traveling to Australia — a great resource to provide.
This PDF highlights the best of Australia at a glance — from the Great Barrier Reef and Uluru to ancient rainforests, iconic cities, and living Aboriginal culture. Designed as a client-facing flier, it helps you inspire travelers to book their dream Australian journey while positioning you as the expert. Fully brandable to your agency.
Marketing Assets — Promote Australia Everywhere
Download and use the images in this gallery to promote travel to Australia across your email, website, and social channels.
The gallery showcases Australia’s biggest selling points — the Reef, Rainforest, Wildlife, Food, and Beaches — so you always have the perfect image to inspire your clients. Each photo comes in a variety of sizes to fit every platform, with the required image credit already embedded, so you can post quickly and easily.
Use this ready-to-go email template to promote Australia to your clients and inspire them to start planning their dream trip.
If you send through Gmail, Outlook, Ortto, Klaviyo, Braze, Constant Contact, Mailchimp, Flodesk, or HubSpot, simply open the Canva template, personalize it with your branding, connect your email platform, and send directly from Canva (don’t forget to edit the footer with your agency’s information). Prefer a different platform? Just grab the copy and images from the Word Doc and drop them into the email tool of your choice.
Use Canva Templates to Personalize Emails, Reels & Social Posts
New to Canva? This quick guide shows you how to customize every Canva asset in this tool kit — add your branding, edit freely, and publish in minutes.
↓ How to Use Canva Templates to Personalize Your Assets
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